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Adversaries into Allies - Win People Over Without Manipulation or Coercion 


Adversaries into Allies: Win People Over Without Manipulation or Coercion is Bob Burg's newest, must read, book.

I love Bob Burg and got to meet him at the Think and Grow Rich Summit in Del Mar, CA in April 2013.

Brad Szollose, author of Liquid Leadership, and I interviewed Bob for Journey To Success Radio.

Check Out Self Help Podcasts at Blog Talk Radio with Journey To Success on BlogTalkRadio


About Bob Burg

Bob Burg regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Over the past few years his business parable, The Go-Giver (coauthored with John David Mann) has captured the imagination of people around the world.

The Go-Giver shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies.

About Adversaries into Allies

Bob says about the book Adversaries into Allies "This is the book I feel I was put on this earth to write, and the message I feel I was put on earth to deliver." -Bob Burg



AMAZON Description:

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us.

At that point, our relationship with the person is weakened and our influence dramatically decreased.

There is a better way.

Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls Ultimate Influence—the ability to win people to your side in a way that leaves everyone feeling great about the outcome . . . and about themselves!:


 Control your own emotions: Responding calmly rather than allowing your emotions to get the better of you will ensure not putting others on the defensive but rather help them remain open to your ideas.


• Understand the clash of belief systems: Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people’s ability to influence.


• Acknowledge their ego: People want to feel good about themselves; if you make someone genuinely feel good, you’re one step closer to making an ally.


• Set the proper frame: People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit.


• Communicate with tact and empathy: While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned. 

In the tradition of Dale Carnegie’s How to Win Friends and Influence People and Robert Cialdini’s Influence, Burg's Adversaries into Allies offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

 Control your own emotions: Responding calmly rather than allowing your emotions to get the better of you will ensure not putting others on the defensive but rather help them remain open to your ideas.


• Understand the clash of belief systems: Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people’s ability to influence.


• Acknowledge their ego: People want to feel good about themselves; if you make someone genuinely feel good, you’re one step closer to making an ally.


• Set the proper frame: People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit.


• Communicate with tact and empathy: While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned. 

In the tradition of Dale Carnegie’s How to Win Friends and Influence People and Robert Cialdini’s Influence, Burg's Adversaries into Allies offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.



From the book:

"Self-Control is the very essence of character. To be able to look a man straight in the eye, calmly and deliberately, without the slightest ruffle of temper, under extreme provocation, gives a sense of power which nothing else can give. To feel that you are always, not sometimes, master of yourself, gives a dignity and strength to character, buttresses it, supports it on every side, as nothing else can. This is the culmination of thought mastery." Orison Swett Marden, Peace, Power & Plenty (1909) 




Purchase Adversaries into Allies here

My Amazon Authors page http://amzn.to/2p0sIWl


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