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cate moore author, senior sales professional & entrepreneur on journey to success radio


Cate Moore is a very interesting person who does numerous cool things. I was introduced to her by my TechBlocks colleague Peter Goral.

Peter and I interviewed Cate for Journey To Success Radio. 

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about cate moore


Cate Moore is an author, senior sales professional, & entrepreneur with over 18 years of experience in pharmaceutical sales/marketing and small business.

Cate holds a degree in Biology & Philosophy from the University of Western Ontario as well as 7 CCPE designations in multiple areas including Chronic Pain Management, Psychiatry, Endocrinology, and Respiratory.

She is the VP Sales & Marketing at a Canadian Medical Marijuana company. Cate joined as V.P. of Sales & Marketing to develop and lead sales and marketing initiatives for the national medical marijuana business and contributes to several online publications and blogs where she shares her expertise in sales, marketing, and leadership.

She is the author of the popular e-Book: I’m Not Beautiful Like You, I’m Beautiful Like Me. - a free, downloadable guide on authenticity, aging gracefully, and insider secrets from the Health & Beauty Industry.

She is the past president and founder of Tru Vitality Clinic, a medical spa with an iconoclastic business model as well as a holistic approach to living fully and aging gracefully.

Cate Moore has her own blog and often presents on courageously authoring our own stories, health & wellness, and the success that comes from living authentically in life, love, and business.

Now that we have the standard spiel out of the way (yawn), let’s talk about the important stuff: Cate Moore's life philosophy is about living authentically… “Because loving your inner train wreck is how the magic happens”


Great blog post from Cate below

The Only Advice You Need About Happiness is …

I need to first add a disclaimer that acknowledges I (try to) understand that sometimes it is very difficult to just "get happy". I have loved ones who struggle with depression ...so, please know it is not my intention to dishonour anybody. ... I simply wrote this post to encourage others to find moments of happiness in their own (strange) places.

Here goes…

Pour yourself a glass of wine, close your eyes and smell it for a while before you take a sip. I mean, really smell it.It tastes better.

~Throw away nasty socks and underwear. Now.Nobody wants to see that and you shouldn’t either. 

~When your kids want to cuddle, forget about what has to be done and cuddle already.Someday soon they won’t want to anymore.

~When you kiss someone, look into their eyes as you lean in.It makes the kiss more sensuous & it speaks volumes.

~Decide to be a light for others. Just decide.And then be THAT.~If you have bad breath, take care of that sh#!.

~Get over yourself already; we’ve all been treated poorly. You’ll be ok.

~Make your home smell wonderful. Don’t underestimate the power your olfactory senses have on your mood.

~When you are happy to see someone, show it. Don’t hold back for fear of the way you look. It feels incredible to know you have been missed.

~Forgive as quickly as you would like to be forgiven.~Be kind. Kindness costs nothing. Spread it around like fairy dust, just because you can.~If you’re going to be late, call. People want to know you respect their time.

Want to feel instantly more beautiful? Shave your legs and armpits and anything else you shave.Now touch it …feels great, right?

Find someone you absolutely love and trust and explore your sexual fantasies together.

Look at yourself in the mirror when you are in the middle of an “ugly cry”…then laugh your ass off.

Put your phone on airplane mode & get off the grid at least once a day for as long as you can. Exhale …ahh, freedom.It gets easier, trust me.

Every single person you admire has failed. Some have failed multiple times. You are among the greats. 

When you need a hug, ask for one. Pride-schmide.~

.So, here are the only 3 things you need to know about happiness: 

1. You decide what makes you happy. 

2. Lose yourself in the moments that bring you joy. 

3. Don’t ever(!!) wipe that silly grin off your face.

There you have it.

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