How The World Sees You is Hall of Fame Speaker and Branding Expert Sally Hogshead's second book.
Like her first book, Fascinate, you learn how the world perceives you. Most of us are pretty sure of how we view the world on most issues however not many of us have actually learned specifically what we think, say, and do that is different than others.
Rather than trying to be better than other people and your competition, Sally suggests we be different. I LOVE that idea.
I interviewed Sally for my Journey To Success Radio show.
I also have taken Sally's Fascination Advantage Report and refer to it regularly and my Archetype is The Change Agent.
The 3 adjectives used to describe a Change Agent, which happens to be Sally's husband Ed Normand's Archteype as well, are:
The Report is very thorough and allows you to really know what makes you unique and different and valuable. That is invaluable to know in this distracted, competitive, commoditized world.
Sally Hogshead believes the greatest value you can add is to become more of yourself.
World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.
Hogshead is the creator of The Fascination Advantage the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion.
Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value.