Michael Knittel is the Founder of Lagunitas Asset Management, a company that helps smart people make smart investments.
I was honored to interview him for Journey To Success Radio.
For the past 17 years, MIchael has been laser focused on empowering and educating investors, while helping them save money in the process. Since he became one of the youngest licensed investment advisors in the country at 21 years old, he has become an expert in helping investors defy down markets. Whether it was the Internet bubble that burst in 2000, or the housing market which popped in 2008, his experience in helping investors protect the downside of their portfolios has truly set him apart from his peers.
In 2013, he founded Lagunitas Asset Management, which through our mantra - “Helping Smart People Make Smart Investments”™ - communicates and pierces the heart of what he strives to accomplish for high net worth individuals, business owners, pension plans, and endowments here in the U.S. Because of the “Boom and Bust” nature of global markets, he feels that it is even more important than ever to have a professional advisor by any investors side to watch over their hard-earned dough!
His chief initiative at Lagunitas is to find unique ways to give back to the community, and is able to accomplish this is by helping charities raise funds, promoting them on social media, and throwing large scale gala’s in their honor. As a result, Lagunitas has partnered with the Sacramento Sheriff’s and their incredible charity, the Sheriff’s Community Impact Program.
Outside of work, Michael Knittel resides in El Dorado Hills with his two sons, Gabriel and Jacob. As a full-time single parent, he also coaches a number of youth sports in order to help young men gain confidence and self-worth through athletic achievement and team play!
As a fee-only Registered Investment Advisory firm that does not charge commissions, our hearts and minds are directly aligned with those of the people we serve. As the investments of our clients rise and fall over time, so does our compensation. Thus it is of the highest importance to choose only the most prudent investments for each individual client, and do everything we can to help each person succeed and achieve positive results.
The name Lagunitas, rather the place and town that's nestled in the San Geronimo Valley just outside of Point Reyes, California, is a natural beauty that holds a special place in the heart of our founder. Every summer of his childhood was spent in this valley where at night the fog rolls in from the coast, and burns off each morning to reveal soaring Turkey Buzzards and California Condors amongst the towering Redwoods that Northern California is famous for. Translated, Lagunitas means "little lagoons", and in choosing this name for our firm, we aim to reflect the beauty of a job well done, while also tying it to the place that our founder's grandparents came to when they moved to California over 75 years ago.