Napoleon Hill's Ten Basic Motives


Napoleon Hill and W. Clement Stone, in their book Success Through A Positive Mental Attitude, wrote about the Ten Basic Motives That Inspire All Human All Human Action.

Here is what they wrote:

Every thought you think, every act in which you voluntarily engage, can be traced back to some definitive motive or combination of motives. There are 10 basic motives which inspire all thoughts, all voluntary actions. No one ever does anything without having been motivated to do it.

When it comes to learning how to motivate yourself for any given purpose, or how to motivate others, you should have a clear understanding of these ten basic motives. Here they are:

The desire for Self Preservation

The emotion of Love

The emotion of Fear

The emotion of Sex

The desire for Life after Death

The desire for Freedom of Body and Mind

The emotion of Anger

The emotion of Hate

The desire for Recognition and Self Expression

The desire for Material Gain

Source: Success through a Positive Mental Attitude. Published 1977. Pgs. 120-121.

If you have not read the book yet, you should. The partnership that was formed between Napoleon Hill and W. Clement Stone produced amazing results. Together, they produced the PMA Science of Success course. This course is used the basis for the certification course.

Book Description

Publication Date: June 12, 2007

Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.

Your success, health, happiness, and wealth depend on how you make up your mind!

When motivational pioneer Napoleon Hill and millionaire CEO W. Clement Stone teamed up to form one of the most remarkable partnerships of all time, the result was Success Through a Positive Mental Attitude, the phenomenon that proposed to the world that with the right attitude, anyone can achieve his or her dreams.

Now this remarkable book is available for the twenty-first century. You, too, can take advantage of the program that has brought success to generations of people seeking -- and finding -- a better way to live.



Napoleon Hill Foundation

"Why You Should Buy Only Foundation Endorsed and Authorized Materials"

By Robert Johnson Napoleon Hill Foundation General Counsel

The Napoleon Hill Foundation is a not for profit charitable institution which uses the revenues it receives from sales of its books and audios for educational purposes. Its principal activities are funding scholarships, professorships and courses at the University of Virginia at Wise, Virginia and Purdue University-Calumet, and instructing adult and juvenile correctional institution inmates in Dr. Hill's seventeen principles.

Unfortunately, there are some publishers of Napoleon Hill's materials who are not authorized by the Foundation. While we do what we can to curtail these publications, we are not able to stop them all. We ask our loyal followers to avoid these unauthorized publications for two main reasons. First, many have been altered, either by deletions or additions to the original text, often undisclosed, and are accordingly not one hundred percent authentic Napoleon Hill material. Second, our Foundation receives no revenue from sales of these materials to use for its educational purposes. How can you know if a book or audio is authorized? There are several things to look for. First, on our newer books, look for our logo on the back cover. Second, many of our newer books were edited or co-written by our World Learning Center Director, Judith Williamson. When you see her name on the cover or title page you can be sure it is authentic. Third, many of our older books and audios are published by Random House and other publishers under licenses signed by Napoleon Hill himself. They do not carry the logo or Ms. Williamson's name. Please look at the "copyright page", usually the first page after the cover of a book, and at the audio packaging or envelope; if it contains the phrase "Copyright 19__ or 20__ by The Napoleon Hill Foundation" you will know it is an authorized edition.

We know the readers of this message are loyal followers of Napoleon Hill and his principles. Please apply one of them and "go the extra mile" to be sure you are buying authorized products. We greatly appreciate your support.

A Message from the Executive Director

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Don Green, Executive Director Napoleon Hill Foundation


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