Napoleon Hill's Ten Basic Motives
Napoleon Hill and W. Clement Stone, in their book Success Through A Positive Mental Attitude, wrote about the Ten Basic Motives That Inspire All Human All Human Action.
Here is what they wrote:
Every thought you think, every act in which you voluntarily engage, can be traced back to some definitive motive or combination of motives. There are 10 basic motives which inspire all thoughts, all voluntary actions. No one ever does anything without having been motivated to do it.
When it comes to learning how to motivate yourself for any given purpose, or how to motivate others, you should have a clear understanding of these ten basic motives. Here they are:
The desire for Self Preservation
The emotion of Love
The emotion of Fear
The emotion of Sex
The desire for Life after Death
The desire for Freedom of Body and Mind
The emotion of Anger
The emotion of Hate
The desire for Recognition and Self Expression
The desire for Material Gain
Source: Success through a Positive Mental Attitude. Published 1977. Pgs. 120-121.
If you have not read the book yet, you should. The partnership that was formed between Napoleon Hill and W. Clement Stone produced amazing results. Together, they produced the PMA Science of Success course. This course is used the basis for the certification course.
Publication Date: June 12, 2007
Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.
Your success, health, happiness, and wealth depend on how you make up your mind!
When motivational pioneer Napoleon Hill and millionaire CEO W. Clement Stone teamed up to form one of the most remarkable partnerships of all time, the result was Success Through a Positive Mental Attitude, the phenomenon that proposed to the world that with the right attitude, anyone can achieve his or her dreams.
Now this remarkable book is available for the twenty-first century. You, too, can take advantage of the program that has brought success to generations of people seeking -- and finding -- a better way to live.
"Why You Should Buy Only Foundation Endorsed and Authorized Materials"
By Robert Johnson Napoleon Hill Foundation General Counsel
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