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new balance canada marketing manager jon purdy on journey to success radio


New Balance shoes are by far the best shoes for someone with arthritis like myself. I have had Rheumatoid Arthritis since the age of 5, 46 years now, and have had 4 hips, 4 knees and 2 shoulders replaced.

My chiropodist recommended their shoes to me years ago and I have been wearing them ever since. One of the reasons is that they come in varying widths and for someone with arthritis whose feet often swell, have a wider shoe than is offered by other shoe manufacturers is very important.

Because I like the shoes so much I interviewed their Marketing Manager for Canada Jon Purdy for Journey To Success Radio. 

about jon purdy

Jon Purdy is responsible for developing strategic brand direction and executing tactical activations for all footwear and apparel marketing activities including media advertising, PR, trade channel programs, in-field retail support, merchandising, cause marketing relationships, event sponsorship, and athlete partnerships.



about new balance

www.newbalance.ca



New Balance is headquartered in Boston, MA and their mission is to demonstrate responsible leadership, build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

They are currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of their U.S. footwear shipments produced at five New England facilities.

The company also operates a manufacturing facility in Filmby, U.K.

The company employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion.

The company announced in February 2015 their entry into the global football (soccer) market.

Some of the soccer athletes that are endorsing them include; Vincent Kompany (Manchester City), Tim Cahill (Shanghai Shenhua), Fernando Reges (Manchester City), and Samir Masri (Manchester City).



new balance foundation

Established by NB owners Jim and Anne Davis in 1981, the NB Foundation has worked to develop relationships with organizations and initiatives that are helping build healthier, stronger communities – with a specific focus on the prevention of childhood obesity.The foundation has grown considerably over the years, with our annual grants increasing from $30,000 in 1981 to $6.1 million in 2013 for a total of more than $60 million in grants to date. These grants help create high-impact, sustainable relationships aimed at promoting healthy lifestyles, children's fitness and the overall improvement of the communities in which we live and work. To aid our fight against childhood obesity, we use a holistic approach that includes investments in research, treatment and prevention. We work with organizations that engage children and their families through physical activity and nutrition education.

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