I heard about Sally Hogshead from Jeffrey Gitomer's book Social Boom. I have taken her Fascination test and read her book Fascinate.
Her Fascinate Test will show you what two triggers create your Personal Brand. The cost is either $17 or $47 for the more detailed report.
Sally developed the 7 Personality Triggers based on over five years of proprietary research on fascination, including the first-ever marketing research study specifically about how people and brands become more fascinating, which was conducted by Kelton Research. Kelton Research is a global public opinion company, leading research with more than thirty of the Fortune 100 corporations, including McDonald’s, Target, and Pepsi. Twice it has been named “fastest-growing market research consultancy” by Inc. magazine.
Which is your primary trigger? Knowing your triggers reveals your unique strengths. It also enables us to create your customized Fascination Advantage Report, an in-depth report and road map designed to help you activate your triggers and master your ability to fascinate.
Sally Hogshead's book helped me to figure out strategies to market myself and my business.
Take the assessment now:
1. Go to: https://portal.howtofascinate.com/members/invite/14143144851339853120
2. Enter your information to set up your account and answer the assessment questions. You'll immediately receive your Fascination Advantage result.
Unlike other personality assessments, this isn't about how you see the world. This reveals how the world sees you.
Here is Publisher's Weekly description of her book:
From Publishers WeeklyBrand executive Hogshead (Radical Careering) argues that exploiting certain "triggers" can boost relationships with customers, employees, and friends. Fascination is ultimately an instinctive drive that catalyzes countless behaviors, including purchasing decisions. Outlining seven triggers which "bring meaning to all types of otherwise meaningless scenarios," the author reveals how powerful brands like FedEx, Walt Disney World Theme Park and W Hotels combine such triggers as lust, power, mystique, and trust in different proportions to reel in consumers or reinforce messaging. Despite an uneven start, this slight but practical work packs a big punch.
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding “personality brands”—how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.