The Average Joe, David Brown, is the Author of From The Bottom Up.
My friend and Mentor, Brad Szollose, Author of Liquid Leadership - From Woodstock to Wikipedia wrote the Foreword for the book.
Brad and I interviewed David for Journey To Success Radio.
During his 25 year career in insurance, The Average Joe, Dave Brown learned firsthand the challenges of running a small business. Including the number one reason businesses fail, which is failure to understand their market and their customers’ buying habits. David became a student of marketing, and knocked it out of the park with his first campaign, which brought in 20% more sales. When fellow agents saw the results, they said, “Hey Dave, you should be teaching this stuff.” This led him to write his book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability. In 2012 David left the insurance business and started his own consulting business, D Brown & Company, pursuing his passion of marketing and helping others.
David is a firm believer in serving his community. He became a member of a volunteer board of directors for a community health center in 1987 and worked his way up the ladder becoming President of the Board of Directors for nearly 20 years. During his tenure the organization grew from a small health center to 4 locations in two counties with a budget over $11 million dollars. He was elected President of the Michigan Primary Care Association for two terms. He has also served on the Board of Directors of the National Association of Community Health Centers. David’s work has earned him several awards from both the State and National Associations.
As his book title says, The Average Joe, David Brown knows what it’s like to learn “From the Bottom Up,” from starting a business to being President of a multi-million dollar organization. A consummate professional, David’s marketing skills continue to increase his client’s businesses by 20-25%.
The economic climate we have today in 2011 has led to many large corporations downsizing their workforce. This is leading to a large number of individuals trying to find new employment. Some are unable to find the replacement position.
What I have found is these tend to be middle age people who still need a source of income, as they are unable to tap into the retirement nest egg. At which point they decide to become an entrepreneur.
This decision can be troubling as most of these individuals have never been neither involved in running a business nor have any idea as to what it takes to start one. This is where my book comes in and fills this gap in knowledge. From the Bottom Up is a book that will provide the information needed along the way as they start to plan the business.
In the opening portion of the book we discuss what it means to be an entrepreneur and the responsibilities it brings. One of which is having a written business plan for the business.
As an entrepreneur you need a different mindset from an employee of a business. This book will guide you through a creative process while providing you resources for information needed.
The book is an easy-to-read detail of what a business plan is, how to write the business plan and how the plan is used in your business. We take it even further into operating a business.
Time is spent on goals, setting and tracking them. Translation of goals into income and create a budget for the business including tracking income and expenses to determine profitability.
There are some key take pieces from this book we want the reader to walk away with, they are:
a. Necessary steps to write a quality business plan
b. How to effectively market their business
c. Describe who is their ideal customer
d. What to know about hiring employees
e. Setting goals and budgets for their business