Chuck Coolen is a Senior Marketing Manager at McDonald's. He is also a Mentor with Ten Thousand Coffees, an organization I love and am a mentor for as well.
My colleague at TechBlocks, Peter Goral, and I interviewed Chuck for Journey To Success Radio.
Chuck’s path to marketing started on the road to Peggy’s Cove, Nova Scotia.
He ran his own ice cream shop during university summer break and created and executed local marketing and advertising to support the venture. The path took a detour after graduation to Finland and a marketing apprenticeship with a multinational company.
Following his time in Scandinavia, Chuck spent nine years on the advertising agency side of the business in the Atlantic and Ontario helping to build a number of regional and national brands including Bell Aliant, Alexander Keith’s India Pale Ale, the Atlantic Lottery Corporation, and Panasonic.
Making the transition from agency to corporate, Chuck joined McDonald’s Restaurants of Canada Limited in 2002 as the Marketing Manager for the Atlantic Region. McDonald’s Atlantic outperformed the remainder of the Quick Service Restaurant market during his tenure there.
Since moving from the Atlantic Region to Ontario, Chuck has led the development of marketing plans that have consistently resonated with Ontario consumers in over 500 McDonald’s restaurants across the province.
During this period McDonald’s Ontario has also enjoyed strong results in terms of sales and market share gains.
Chuck is a graduate of Saint Mary’s University where he obtained his Bachelor of Commerce Degree in Marketing.
Chuck has been recognized throughout his career with a number of awards. His collaboration with advertising agency, Cossette, won a Cannes Advertising Festival Silver Lion, two golds at the Crystal Awards and a silver at the Atlantic advertising ICE Awards. He was recently nominated for the American Marketing Association’s Marketer on the Rise award.
Chuck’s work has been recognized at McDonald’s with the Golden Maple Leaf Award, the Circle of Excellence Award and the Presidents' Award. The President's Award recipients are deemed the top 1% of McDonald's employees globally.
Outside of work, he is a member of the Advisory Board for Canada's Next Top Ad Exec competition, the President of the 2015 Pride & Remembrance Run, on the executive for the Frontrunners running group and on the Steering Council for McDonald's Mosaic diversity and inclusion group. He is an avid runner, music fan and traveler.