The Coat of Arms Letter, created by the greatest copywriter who ever lived, Gary Halbery, was mailed for over 30 years to 600,000,000 people.
Gary Halbert led an extraordinarily interesting life, including times when he had BUSHELS OF MONEY (one of his favourite terms to describe lots of money). He created the letter in 1971, during one of the periods in his life that he was having tremendous financial challenges.
Gary was also a fan of having a P.S. in every letter and did enough testing to prove its worth beyond doubt. Adding a P.S. helps increase sales.
For a complete analysis of psychology and lessons behind the Coat of Arms letter by Gary's sons Bond and Kevin, click here
Lessons from The Coat of Arms letter include:
A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.
The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling.
The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection.
Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it.