Dan Kennedy on Adversity



Dan Kennedy is one of my heroes. He has conquered tremendous adversities and has achieved tremendous success over a long period of time and has helped thousands, perhaps millions, of people earn more money than they ever thought possible.

Dan does not use a cell phone or email and yet he is one of the highest paid copy writers in the world.

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Dan has been confronted with SEVERE adversity on nine different occasions. He has had bank loans called, been sued, and has had two cars repossessed in one year. He had a severe drinking problem, bordering on alcoholism for a number of years. His wife of 22 years left him unexpectedly (he later remarried her).

Here are Dan's thoughts on adversity:

"I think there are three principles I've lived by that can be helpful whenever confronted with calamities:

Principle #1

Nothing is ever as bad - or as good - as it first appears.

Principle #2

Most adversities conceal and provide new, better opportunities, and a temporary vacuum is not necessarily a bad thing.

Principle #3

I do not want to cope with adversity. I want to kick it in the butt, smack it around, grab it by its throat and force it to divulge its hidden benefits, subjugate it as my servant, and profit from it enormously"

Dan cites the example of a small cassette production company he owned that was bleeding money where he sold the manufacturing division to Bill Guthy of Guthy Renker. Dan went on to produce Guthy Renker's first infomercial, Think and Grow Rich which led to a very profitable 15 year consulting relationship that benefited both parties tremendously.

On his bankruptcy, both personal and business, Dan writes:

"My bankruptcy also revolutionized my entire attitude toward money, and soon provided a new kind of confidence. I thought it would be fatal. To my surprise, it was barely a minor inconvenience.

Be sure to read Dan Kennedy's books. They are all must reads for entrepreneurs and small business people.