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Earl Shoaff - Jim Rohn's Mentor

Earl Shoaff is probabaly best known as Jim Rohn's mentor. Jim used to mention Earl in every speech he did. I purchased a CD from Ron Henley a few years ago which has the only known recording of Earl. I highly recommend you purchase this CD for yourself.

Earl also has a dramatic impact on some other well known entrepreneurs including Bill Bailey, Zig Ziglar, and Mary Kay Ash.

At the height of his career, Shoaff was President and Board Chairman of the Nutri-Bio Corporation ( headquartered at 291-293 South La Cienega Boulevard, Beverly Hills, California ), a direct sales organization which sold vitamin, mineral, and protein dietary food supplements. He also founded Ovation Cosmetics in 1960 and they are still in business today.

Shoaff was deeply influential in the early life of Jim Rohn ( 1930–2009 ), an American motivational speaker and writer whose work helped launch or further the career of many others in the personal development industry, including Anthony Robbins, Mark Victor Hansen, Brian Tracy, and Jack Canfield. Mr. Shoaff also had direct influence on the early lives of Zig Ziglar and Mary Kay Ash. At the age of 25, Rohn heard a "laws of success" lecture given by Shoaff and went to work for him.

Today, information about Earl Shoaff can be found in Jim Rohn's many speeches but most of the detailed information comes from a student of Rohn's named Ron Henley. Henley heard Rohn mention Shoaff in 1978 and developed a deep desire to know more about him. Finding that little was known about the man, Henley set out to make Earl Shoaff real and not "just a reference in Jim Rohn's speeches."

Henley spent over 30 years doing research on Shoaff and made good on his promise. He interviewed many people over the last three decades including some who knew Shoaff well. He uncovered and published the only known photos of Earl along with the now famous recording of a speech he gave in 1962 titled "How To Become A Millionaire."

Some of his quotes include:

"Don't trust your memory, keep a journal."

"This is not all the company's all they pay YOU!"

"Work harder on yourself than you do on your job."

"Profits are better than wages."

"It doesn't cost too much, the truth is, you can't afford it!"

"The true mark of greatness is not found in what a person does with their own life. It is found in helping others discover that, they too, can become great."

"Nothing comes to us, everything comes through us from us. Everything in this world that happens to us comes from in here, not out here."

"Let's not be moons, the reflector of the light. Let's be suns. Let's be the creator of the light - the creator of ideas. We all have the capacity."

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"Whatever the mind can conceive and believe, the mind can achieve." What if you read this each time you made a phone call, or texted, or received a call? Imagine the possibilities of auto-suggesting this into your mind hundreds of times per day.

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