The Go-Giver Influencer is the next book in The Go-Giver series of books by John David Mann and Bob Burg. Brad Szollose, TEDX speaker and author of Liquid Leadership, and I interviewed him for Journey To Success Radio to find out more about the book. The book will be released on April 10, 2018.
Some of the things we discussed include:
What is influence really? We hear the word a lot but what are we actually talking about?
The Five Secrets of Genuine (or Ultimate) Influence
One sentence that is guaranteed to prevent misunderstandings
Is this really some sort of clever manipulation or mind game you’re playing with others in order to get what you want?
In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.
THE GO-GIVER INFLUENCER: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.
From the best-selling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
This is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsize company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants.
To Jackson, Smith & Banks represents the possibility of reaching more animals with his products - if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors - if Angels Clothed in Fur can be persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.
The story ends in a way that surprises everyone - and with lessons we can all apply in our efforts to resolve conflicts and influence others.