The Go-Giver Influencer: A Little Story About a Most Persuasive Idea by Bob Burg and John David Mann will be released April 10, 2018
Note from Bob Burg:
After publishing The Go-Giverback in 2007, Bob and John took the logical next steps and applied the Go-Giver idea — the more you give, the more you have — to sales (Go-Givers Sell More), leadership (The Go-Giver Leader), and education (A Teacher's Guide to The Go-Giver).
The natural question was, “What’s next?”
In these highly polarized times, they thought it might be helpful to explore a Go-Giver approach to Influence — and specifically about the role influence plays in our capacity for empathy, civil discourse, and the ability to see another’s perspective. At its heart, The Go-Giver Influencer is a story about what it takes to bridge differences, to settle disputes and defang conflicts, to find common ground where there appear to be only irreconcilably polarized positions. (And, yes, even to negotiate business dealings.) It is also about what it takes to be the kind of person whom others come to trust, a person to whom others look for sound guidance, clear judgment, and, in times of challenge, evenhanded wisdom.
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.
The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.