Holy Crap Cereal is the creation of Corin and Brian Mullins from British Columbia, Canada. They started the company with $129 in 2009. The Mullins appeared on the popular CBC television show Dragon's Den in 2010 and generated over $1 million in online sales the week after the show.
I just purchased and ate it for the first time myself and I really love the taste.
The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC.
Most healthy foods taste like cardboard and after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great!
The company sells cereal but they are in the business of well-being. The products are becoming standard fare for such diverse groups as high performance athletes, diabetics, celiacs, dieters, outdoor enthusiasts, travelers, and people with high blood pressure, severe food allergies and other food sensitivities.
They are currently carried in over 2,000 health food and grocery stores across Canada and they are expanding to the United States.
THE VANCOUVER 2010 WINTER OLYMPICS
Holy Crap received international attention from a kiosk at Granville Island Market in Vancouver during the Vancouver 2010 Winter Olympics. Corin and Brian soon noticed customers from all over the world that bought the cereal at the Market were re-ordering the cereal from their website.
HOLY CRAP ROCKETS TO THE INTERNATIONAL SPACE STATION
As a testament to the world’s most amazing breakfast cereal’s health benefits and a grand finale for 2012 – Holy Crap cereal rocketed to the International Space Station where Canadian Astronaut Chris Hadfield’s will enjoy it during his five-month mission beginning December 2012.
The Mullins have won or been finalists in these major awards: