Carry the message of the success principles from Think and Grow Rich in your pocket with commemorative coins from the Napoleon Hill Foundation. For details click HERE

Holy Crap Cereal - A Delicious Cereal Made in Canada

Holy Crap Cereal is the creation of Corin and Brian Mullins from British Columbia, Canada. They started the company with $129 in 2009. The Mullins appeared on the popular CBC television show Dragon's Den in 2010 and generated over $1 million in online sales the week after the show.

I just purchased and ate it for the first time myself and I really love the taste.

The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC.

Most healthy foods taste like cardboard and after formulating and testing 21 different recipes Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great!

The company sells cereal but they are in the business of well-being. The products are becoming standard fare for such diverse groups as high performance athletes, diabetics, celiacs, dieters, outdoor enthusiasts, travelers, and people with high blood pressure, severe food allergies and other food sensitivities.

They are currently carried in over 2,000 health food and grocery stores across Canada and they are expanding to the United States.


Holy Crap received international attention from a kiosk at Granville Island Market in Vancouver during the Vancouver 2010 Winter Olympics. Corin and Brian soon noticed customers from all over the world that bought the cereal at the Market were re-ordering the cereal from their website.


As a testament to the world’s most amazing breakfast cereal’s health benefits and a grand finale for 2012 – Holy Crap cereal rocketed to the International Space Station where Canadian Astronaut Chris Hadfield’s will enjoy it during his five-month mission beginning December 2012.

Their cereal is shipped to over 40 countries from our online store or visit our store locator to find a retailer near you.


The Mullins have won or been finalists in these major awards:

Pacific Finalist, Ernst & Young for Entrepreneur of the Year 2012

2012 Top 100 Canadian Female Entrepreneurs – Fastest growing company

Winner Small Business BC Successful You Award 2011

Finalist, Chatelaine Top Entrepreneur 2011

"Definiteness of Purpose is the starting point of all achievement" - Napoleon Hill

If you have read Think and Grow Rich, and believe in Napoleon Hill's universal Success Principles, but have not discovered and defined your life's purpose, WHY NOT! For some coaching on the process, click HERE

Would one-on-one video coaching by a Napoleon Hill Foundation Certified Instructor help you stay accountable to, and achieve, your life's purpose and goals faster than what you are currently doing? For details, and to schedule a free 1 hour video meeting, click HERE