Leverage LinkedIn - How Top Sales Teams Do It is a webinar by Brett Wallace, Director of Sales at LinkedIn.
In the webinar, Brett shows how to increase your pipeline and move away from cold calling.
Brett Wallace is an accomplished business leader, storyteller and artist. He is currently a Director of North American Sales for Sales Solutions at LinkedIn (Nasdaq: LNKD), the world’s largest professional network on the Internet, with more than 265 million members. LinkedIn’s Sales Solutions enable organizations to leverage social selling to fill their pipelines with the right people, insights and relationships.
Social selling is now widely accepted as the best way to generate warm leads for most businesses.
Today's buyers have more knowledge at their fingertips than any time in the past. Social Selling helps you find prospects that are already talking about topics in your space so you can engage at the right moment in their buying cycle.
Potential buyers are already having conversations about your space on social media. Engage on their terms so the lead is warm by the time you get on the phone or send an email.
The concept of social sales has changed dramatically with the adoption of Web 2.0 and social media. For starters, social media has greatly increased the scale and reach of our relationship networks (people with whom we maintain some degree of one-to-one contact) and peer networks (people we don't know but whom we see as "people like me", or in the case of B2B "companies like mine".) Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.
Conversations occurring within social media have become more influential to the buying decision than traditional sales and marketing tactics. As Paul Greenberg puts it, the conversation is in control of the customer, which means the customer has the means and the networks necessary to get what they want and formulate their opinions - without the company or the sales person. Social selling is based on this new reality.
To register for Leverage LinkedIn, click here