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lithia motors retail automotive dealership group

Lithia Motors is the 7th largest retail automotive dealership network in the US and ranked #14 n Fortune's Most Admired Companies in 2013.

I had the pleasure of speaking to their elite team of top 25 performing General Managers in Las Vegas in January 2016 at the invitation of Paul Hatcher who leads the team.

about lithia motors


Walt DeBoer founded Lithia Motors in 1946 as a Chrysler-Plymouth-Dodge dealership in Ashland, Oregon.

Following Walt's death in 1968, Walt's son Sid along with Dick Heimann, grew the business to include 5 stores and 19 franchises in Southern Oregon.

In December 1996, this collection of dealerships was transformed into Lithia Motors, Inc., a publicly traded company (NYSE stock symbol-LAD).

We envisioned a company that would continuously grow, provide great customer service, and opportunities for employees.

lithia's mission

Driven by our employees and preferred by our customers, Lithia is the leading automotive retailer in each of our markets.

about paul hatcher

is the Author of The Easiest Job in The World and a Multi-Store General Manager for Lithia Motors.

He is studying to become a Napoleon Hill Foundation Certified Instructor.

Paul Hatcher was in the same place you are now – 20 years ago. He needed a job. He had a wife, and a baby on the way. He was able to get that job, even though he had no previous experience in that field. But, he did several things that lots of others don’t do. He listened. He practiced. He watched. And, above all, he learned that the “easiest job in the world” was just that — easy. All it took was following instructions.

Today, Paul is arguably one of the greatest automobile retailers in the United States. He’s been selling cars for over 20 years, and for the past 10, he’s been employed by the nation’s 5th largest publicly held automotive dealer group in the U.S. During his tenure with Lithia Motors, he has operated 6 dealerships, trained thousands of sales and service personnel and has retailed a documented total of over 48,000 vehicles in that time. He has also won numerous awards and has been called by his peers “the greatest retailer they have ever seen.”

Paul Hatcher currently lives in San Angelo, Texas with his wife of 25 years, Denise – and two boys Nicholas and Marcus and manages three dealerships with a total of approximately 300 employees for Lithia.

the easiest job in the world by paul hatcher

I know you don't know me, but I know you. I know exactly what you're going through and what you are feeling. You see I was just like you, and over the last quarter of a century, I have met thousands of people who, like you, just needed a change, something that could make a difference in their lives.  

Just one opportunity to become more, to have more, to give more.  

I am going to introduce you to your opportunity that can and will open the door to success. Success that you used to only dream about can now become a reality.  

If you are tired of slaving at a dead end job with no advancement and little income, if you are sick of working at a place where no one appreciates your hard work and your efforts are making someone else ultra successful, then The Easiest Job in the World is for you. 

So what is it? What is this job that can give you freedom, financial independence, and the ability to achieve more like I and thousands of others have before you? 

Let Paul A. Hatcher introduce you to the groundbreaking opportunity, The Easiest Job in the World.