by Dan Kennedy, Co-Founder of the Glazer Kennedy Insiders Circle (GKIC) lays out everything you need to generate more leads and sales for your business.
I read the book with a pen and paper beside me at all times because it generated so many thoughts and ideas there was no way I could remember them all.
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Dan Kennedy is the man...The "No BS Man" at that! The book gives you practical and tested advice on how to turn your business, no matter what it is, into a marketing business. In his own words, "There ain't no business if there ain't no customers!". I agreed with that 100%.
Throughout the book, Dan refers to his reliable stable of case studies that you probably have heard of in the past, but who cares...THEY WORKED! These are the same tactics and strategies I used in my real estate business to get 12 houses and $110,000 in the first 5 months of doing business! Yes! The book lists the "secret weapons" and "ultimate sins" when it comes to marketing. This is a great book with shining examples of how to do marketing right. Dan uses real world examples of entrepreneurs that have made it. Some of the stuff, I never (ever) thought would work in some of the businesses he mentions, but this book let me know that it was out there.
Thank you, Dan for this book.
Who is Dan S. Kennedy? He is a multi-millionaire, serial entrepreneur now directly influencing over one-million business owners annually as advisor, consultant, coach, author and speaker.
His business adventures have included ownership of an advertising agency, a manufacturing company, a nutrition company, publishing companies and cosmetics; he has built, bought and sold businesses.
As a speaker for 30 years, he has repeatedly addressed audiences as large as 10,000 to 35,000, and appeared for nine consecutive years on the No. 1 seminar tour in America.
He's often shared the platform with former U.S. Presidents, General Colin Powell, even Margaret Thatcher, as well as legendary entrepreneurs Donald Trump, Gene Simmons of KISS, Debbi Fields (Mrs. Fields Cookies), Jim McCann (CEO, 1-800-Flowers), Terry Jones (Travelocity founder), sports and entertainment celebrities, and other leading business speakers including Zig Ziglar, Brian Tracy and Tom Hopkins.
His No B.S. Marketing Letter is the most widely read paid subscription newsletter of its kind. Its publisher, GKIC has a membership of over 25,000 entrepreneurs plus over 250,000 online subscribers.