Mr Inside Sales on The One Email Guaranteed To Get You a Response
Mr Inside Sales, Mike Brooks, was featured in a recent Jeffrey Gitomer newsletter. Jeffrey partners with The Napoleon Hill World Learning Center in the production and distribution of their weekly Yesterday and Today newsletter and I am a big fan of his.
I am a big fan of Mr Inside Sales as well. Having spent 20+ years selling on the phone, and having spoken to over 5,000 Presidents and senior executives, I recognize when someone knows what he is talking about as far as inside sales. Mike knows what he is talking about.
Ever had a client or prospect never get back to you?
Because you're in sales, then I know it's happened to you (or is happening with several of your clients or prospects right now!).
If you ever find yourself in a place where you've qualified a prospect, sent information to them on your product or service, and then find that they just won't return your calls or emails, then I've got a guaranteed email that will get you a response.
In fact, don't take my word for it. Check out this word for word email I received a couple of weeks from one of my readers who used this technique himself:
"Mike, just wanted to drop you a note and say thanks. Just one tip I took from you about your ‘guaranteed email’ worked so well I needed to say thanks.
‘Should I stay or should I go’
I had a 30% response from a group of prospects I could not get on the phone a second time and did not want to chase. It worked like a charm and of the 42 responses I picked up 2 sales I would not have gotten otherwise. I also made several people smile that day. Thanks again for the technique! - Eric K."
You're welcome, Eric!
OK, so if you're ready to learn and use this technique, here it is:
(Note: this email technique was one I learned last summer when I spoke at the L.A. Chapter of the AA-ISP. One of the participants shared it with us and I've been passing it along ever since!)
Subject of your email: "Should I stay or Should I go?"
"_________ While I've tried to reach you, I haven't heard back from you and that tells me one of three things:
1) You've already chosen another company for this and if that's the case please let me know so can I stop bothering you,
2) You're still interested but haven't had the time to get back to me yet
3) You've fallen and can't get up and in that case please let me know and I'll call 911 for you...
Please let me know which one it is because I'm starting to worry...
Thanks in advance and I look forward to hearing back from you."
Is that great or what?? This works on so many levels including using a "Clash" song everyone can relate to in the subject line, to giving them options and an out in case they've decided not to work with you.
And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals. And then email me yourself with your results - I'd love to hear them!
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