The R2A2 formula for success was created by W. Clement Stone, Napoleon Hill's business partner, and Founder of Combined Insurance.
The R2A2 formula stands for Recognize, Relate, Assimilate and Apply. He applied the following steps to go along with his formula: 1. Inspiration to Action 2. Know-how and 3. Activity. His classic catch phrase was "Do It Now!".
Clement Stone was also extremely influential in Founding The Napoleon Hill Foundation and his library is in The Napoleon Hill World Learning Center at Purdue University Calumet Campus.
W Clement Stone (1902 - 2002) took a $100 investment and through a positive attitude, hard work and persistence turned that $100 into a company with multi billion dollars in assets and revenues called Combined Insurance Company of America which later became the AON Corporation in 1987 and was sold to ACE Limited in April 2008 for $2.56B. Stone credits the book 'Think and Grow Rich' by Napoleon Hill as the book that was the inspiration for him. He wrote "One of the most important days in my life was the day I began to read Think and Grow Rich in 1937". He said that the Bible was "the world's greatest self -help book". He was very active in helping others and one of his success stories is Og Mandino who he almost literally took from the streets to worldwide success.
Stone explained the importance of PMA (Positive Mental Attitude) in his last interview not long before passing away. Stone said: "A positive mental attitude is necessary for achieving worthwhile success. We in America know what it is for us, for we have inherited the tenets of the Judeo-Christian faiths on which our Constitution, laws and customs have been based. Strive to understand and apply the Golden Rule. Believe that any goal that doesn't violate the laws of God or the rights of your fellow men can be achieved".
Your mind has a secret invisible talisman. On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living.
Your success, health, happiness, and wealth depend on how you make up your mind!
When motivational pioneer Napoleon Hill and millionaire CEO W. Clement Stone teamed up to form one of the most remarkable partnerships of all time, the result was Success Through a Positive Mental Attitude, the phenomenon that proposed to the world that with the right attitude, anyone can achieve his or her dreams.
Now this remarkable book is available for the twenty-first century. You, too, can take advantage of the program that has brought success to generations of people seeking -- and finding -- a better way to live.
Napoleon Hill's most important success principle is Definiteness of Purpose. Once you have figured out your own personal God given Definite Purpose, apply Stone's R2A2 formula to your own life and Do It Now!