The Seven Levels of Communication by Michael Maher is one of the best sales training books I have ever read. I love its process driven approach to generating warm leads through your existing network. I am going to implement many of the strategies in the book.
Most sales training books I have read have focused on the words and phrases and closes to use. This book outlines a formula for using your time to its maximum benefit.
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Michael J. Maher is one of the hottest speakers in the country right now. Known as North America's Most Referred Real Estate Professional, Michael owns one of the top real estate companies in Kansas City (Leawood, KS, USA). In just his third year of real estate, he netted one million dollars. He and his team have received over 500 referrals and averaged over 200 transactions per year for the last 8 years. His book (7L) The Seven Levels of Communication with the subtitle of "Go from Relationships to Referrals" has been on the National Best-seller List for OVER 600 DAYS. If you are familiar with Chicken Soup for the Soul by Jack Canfield and Mark Victor Hanson, you may not know their book took OVER A YEAR to become a best seller. (7L) became a best-seller after only 7 days. Just six months later, on June 10, 2011 and then again THREE OTHER TIMES (7L) hit #1 on the Real Estate category of Amazon! What makes this story even more phenomenal is that 100% of the sales of (7L) have been by word of mouth, by referral - no e-mail blast, no advertising, no promotions, no direct mail. People like you telling others about the book... an incredible accomplishment!
A few other quick facts about Michael:
1) As a quarterback in high school, he broke 22 school records.
2) He has been featured on Zig Ziglar's World Wide Webcast two times.
3) He is the founder and father of the Generosity Generation.
4) He is married to Sheri and has a son, Max. They live in Kansas City and have homes in other locales.