By Simon Sinek was a great book however there was so much repetition of thoughts and points that it could have used 100 pages less than it did.
The idea of Starting with your why is well known. It is the main thought behind Napoleon Hill's Principle of Definiteness of Purpose.
Knowing why you are doing what you do gives you a longer time perspective on life. It has been well documented that people who take action based on results they want to see 20+ years down the road are the most successful.
I borrowed the copy I read from a friend. I would not pay for it.
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).