comes from Dan Kennedy's book, The Ultimate Marketing Plan.
Dan Kennedy is one of the highest paid and most recognized copywriters and direct marketers on the planet.
The 5 Steps are:
1. Awareness of need and/or desire
2. Picking the "thing" that fulfills the need/desire
3. Picking the source for the thing
4. Accepting the source's price/value argument
5. Finding reasons to act now
Sometimes you have to start at step 1 and at other times you can start at step 2.
As the Business Development Manager at Oakville Honda, I realize that we must, in almost all cases, start at step 2. There are few things that we can do as a dealership to make people aware of their need however, we usually start when the consumer has decided they need or want a new car.
Knowing the 5 Steps to a Buying Decision helps business owners and marketing people make decisions about each of the steps in the buying or action decision, no matter what industry or business they are in.
Not knowing the 5 Steps to a Buying Decision will cost you valuable time and money, and perhaps even your business if you do not learn them fast enough.
Dan Kennedy is the Co-Founder of GKIC which offers strategies for business owners to grow their business through direct response marketing.
These strategies are revealed every month to their Insider Circles Members, at live workshops and through offline and online resources so they can get started immediately.
If you want to get the strategies you need to have the business you dream of and hold every single dollar you spend accountable for multiplying itself then Glazer Kennedy Insiders Circle is the place for you.
He is also a multi-millionaire, serial entrepreneur now directly influencing over one-million business owners annually as advisor, consultant, coach, author and speaker.
His business adventures have included ownership of an advertising agency, a manufacturing company, a nutrition company, publishing companies and cosmetics; he has built, bought and sold businesses.
As a speaker for 30 years, he has repeatedly addressed audiences as large as 10,000 to 35,000, and appeared for nine consecutive years on the No. 1 seminar tour in America.
He is the author of the popular No B.S. series of books, including No B.S. Wealth Attraction for Entrepreneurs, No B.S. Marketing to the Affluent, No B.S. DIRECT Marketing for NON-Direct Marketingbusinesses and the recently released No B.S. Business Success for The New Economy and No B.S. Sales Success for The New Economy, available at all booksellers.
AMAZON Description of The Ultimate Marketing Plan
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.