Think and Grow Rich coffee mug, journal, shirt, coin, smartphone cover, and book bag. For details, click HERE 

Success begins when you take control of your thoughts

The following is a description of the 17 Principles of Success taken directly from the Napoleon Hill Foundation World Learning Center.

Andrew Carnegie, the world's richest man at the time, commissioned Hill to spend 20+ years researching the most successful men of his time to put together these 17 Success Principles.

Here is a pdf copy of the 1928 Ralston University Press Replica Edition of Law of Success

The Napoleon Hill Foundation Amazon page

Would weekly one-on-one video coaching by a Napoleon Hill Foundation Certified Instructor help you stay accountable to, and achieve, your life's purpose and goals faster than what you are currently doing? For details, and to schedule a free 1 hour video meeting, click HERE

"Whatever the mind can conceive and believe, the mind can achieve." What if you read this each time you made a phone call, or texted, or received a call? Imagine the possibilities of auto-suggesting this into your mind hundreds of times per day.

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Napoleon Hill's family at his birthplace in Pound, Virginia
Napoleon Hill's typewriter


Definiteness of Purpose is the starting point of all achievement and success. All individual achievement begins with the adoption of a definite major purpose and a specific plan for its attainment.

Listen to a great discussion with Tony Rubleski, Paul Guyon, Brad Szollose and Tim Chhim about having a Definite Purpose by clicking here


The Mastermind Principle consists of an alliance of two or more minds working together in perfect harmony for the attainment of a definite objective.

Listen to a great discussion with Tony Rubleski, Paul Guyon, Brad Szollose and Tim Chhim about the Mastermind Alliance by clicking here

Shared by Dr. James B. Hill, grandson of Napoleon Hill, on his Facebook timeline Dec 6,2017 -This shows that Napoleon had at least one private meeting with FDR. But perhaps of more interest is that it states that the president had “already made use of information that Nap had provided him.” This suggests prior contact of some sort. Now, this White House letter was written on March 28, 1933, just 24 days after FDR’s 1st inauguration. Guess what FDR said in his inaugural speech .... “... So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” We can put Napoleon and FDR together about the time that FDR said those famous words. FDR might well have gotten those words from Napoleon, just as claimed.
Napoleon Hill was a good friend of George Parker, Founder of Parker pens. This is Napoleon Hill's personal pen.


Applied Faith is an active state of mind. This belief in yourself is applied to achieving a definite major purpose in life.

Napoleon Hill at his home in South Carolina

going the extra mile

Going The Extra Mile is the action of rendering more and better service than that for which you are presently paid. This Universal Law neither permits any living thing to get something for nothing nor allows any form of labor to go unrewarded.

Napoleon Hill and his typewriter

pleasing personality

Pleasing Personality is the sum total of one's mental, spiritual, and physical traits and habits that distinguish one from all others. Your personality is your greatest asset or liability.

James Monroe Hill, father of Napoleon Hill
This is a plaque in honour of Dr and Mrs JM Hill, Napoleon's father and step-mother, in the Baptist Church in Wise VA where they attended. Paul Hill, their son, was a Major and surgeon who attended to General Patton near the end of WW2 when he was killed in an accident. Paul Hill was worth several million dollars when he died in 1986. He is buried nearby with his mother and father. He left his money to the church.

personal initiative

There are two types of men, said Andrew Carnegie, who never amount to anything. One is the fellow who never does anything except that which he is told to do, the other is the fellow who never does more than he is told to do.

Napoleon Hill's 1928 manuscript

positive mental attitude

A Positive Mental Attitude (PMA) is the right mental attitude in all circumstances. Keep your mind on the things you want and off the things you don't want.


Enthusiasm is faith in action. Enthusiasm comes from the Greek words en which means in and theos which means God. It is the intense emotion known as burning desire.

Charcoal and oil paintings that hung in Napoleon Hill's home


Self-Discipline means taking possession of your own mind. Direct your thoughts, control your emotions, and ordain your destiny.

Napoleon Hill's typewriters

accurate thinking

The power of thought is the most dangerous or the most beneficial power available to man, depending, of course, upon how it is used.

Plan book from 1945 where Napoleon Hill kept up with his travels down to miles and gas used.

controlled attention

Controlled Attention leads to mastery in any type of human endeavor, because it enables one to focus the powers of his mind upon the attainment of a definite objective and to keep it so directed at will. Concentration on one`s major purpose projects a clear picture of that purpose upon the conscious mind and holds it there until it is taken over by the subconscious mind and acted upon.

The back of the 1925 booklet by Napoleon Hill


Teamwork is harmonious cooperation that is willing, voluntary and free. Generosity, fair treatment, courtesy, and a willingness to serve are qualities that pay high dividends whenever they are applied in human relations.

Napoleon Hill's massive desk that Don Green, Executive Director of the Napoleon Hill Foundation sits at

learning from adversity and defeat

Every adversity carries with it the seed of an equivalent or greater benefit. Most so-called failures represent only a temporary defeat that may prove to be a blessing in disguise.

Napoleon Hill's in Mt Dora, Florida in 1939

creative vision

Creative Vision is developed by the free and fearless use of one's imagination.

maintenance of sound health

The mind and the body are so closely related that whatever one does affects the other. One does not enjoy sound health without a health consciousness.

budgeting time and money

People are divided into two classes: drifters and non-drifters. A non-drifter is a person who has a definite major purpose, a definite plan to attain that purpose, and is busily engaged in carrying out their plan.

cosmic habitforce

Cosmic Habitforce pertains to the universe as a whole and the laws that govern it. It is Infinite Intelligence in operation. You are where you are and what you are because of your established habits and thoughts and deeds.