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the art of marketing toronto

The Art of Marketing event landed in Toronto on Monday, May 25 at the Metro Toronto Convention Centre. 

There was a large crowd in attendance and the speakers filled their thinking with new ideas, concepts, and thoughts to help them do their jobs better.

I attended the event on behalf of Business Elite Canada magazine.

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about the art of marketing

The 2 speakers that got me the most excited about the event were Gene Simmons and Dr Robert Cialdini.

I was born in 1963 and was a fan of Kiss right from their early days. I also saw them in concert in the 1990's. I remember that concert as being EXTREMELY loud - and fun. As I was, and still am, a fan of his music, I am even more impressed with his business savvy. The number of money making ventures that he is involved with is staggering. He has more streams of revenue than some governments.

Dr Robert Cialdini excited me because I first read his book in the 1980's when I was in my 20's and I have re-read it and referred to its principles often. His principles are behind most of my influence and selling actions. There are only 6 principles to remember and, if you use a combination of them in your influence attempts, you will become psychologically irresistible.

Brian Wong (pictured above) surprised me and I REALLY loved his talk. Brian jokes about looking like he is 12 - he is 24. He does look very young. His thinking is fresh and vibrant.

Brian Founded the company Kiip, Kiip helps brands reward everyday moments in apps and games. Kiip is a HUGE success, working with the biggest and most well known brands in the world.

Nir Eyal is the Author of Hooked: How to Build Habit-Forming Products. He spoke brilliantly about the design of habit-forming products and how to optimize them for user retention.

Charlene Li was new to me. I had not heard of her before I saw her speak at The Art of Marketing. She is a New York Times Bestselling Author and Founder of Altimeter Group. Charlene spoke about business social business strategy and how to measure the impact of social initiatives against strategic business goals.

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success. 

"Whatever the mind can conceive and believe, the mind can achieve." What if you read this each time you made a phone call, or texted, or received a call? Imagine the possibilities of auto-suggesting this into your mind hundreds of times per day.

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