Tim Hurson is the author of Never Be Closing and one of the keynote speakers at the Toronto Sales Summit being held April 6th. I interviewed Tim for Journey To Success Radio.
Tim works globally as is an executive consultant, business school guest lecturer, and keynote speaker on better sales, better thinking, and better performance.
He is author of Never Be Closing, published by Penguin Portfolio, recommended by the Oprah Winfrey Network, and selected as one of The Seven Most Useful How-to-Sell Books of 2014 by Inc. Magazine. He is also the author of Think Better, (published by McGraw-Hill, and used in over 100 business schools globally.
He has keynoted in more than 30 countries about and is a guest lecturer at university and college business programs in the US, UK, Canada, Mexico, Chile, South Africa, and Australia.
6 April 2015, Toronto
2015 Summit Theme: Performance Built Sales Teams
The Toronto Sales Performance Sales Summit is an executive-level program for sales leaders invested in success—leaders who understand that their sales culture, as reflected by their sales teams at all levels, is the key to out-thinking and out-selling their competitors.
Performance is no longer an individual measure. It is a mission critical strategy. According to the STAR Results 2015 Sales Manager Survey™, in the new sales reality, characterized by increasingly knowledgeable and discriminating buyers, performance and performance management are the burning issues for sales leaders around the world.
Speaker and consultant Tim Hurson presents 12 techniques that benefit both the seller and the client Never Be Closing expands on the principles of
Tim's first book, Think Better, to teach salespeople how to improve their strategy and sell anything to anyone using a simple, repeatable framework. This isn't a book full of mundane tactics for cold-calling or techniques for closing a deal.
This is a problem-solving approach that is more beneficial for both the seller and the client. Selling better isn't just a one time thing; it's a way to become a more valuable long-term partner. With their "Productive Selling Model," Hurson and Dunne offer business people a set of 15 tools to pull apart their current techniques, analyze them, and re-assemble them in a dynamic way.
The authors include practical advice mixed with helpful anecdotes to build mutually productive relationships between seller and client, including: * The Rashomon Effect, which teaches readers how to bridge the gap between different perspectives. * The Hitchcock Method, which offers readers strategies on developing a script about themselves, their company, and their products. * The Sales Conversation, a three step structure to explore the client's needs, establish credibility, and deliver value. Tim Hurson is the founding partner of Manifest Communications, one of North America's leading social marketing agencies.
He launched ThinkX Intellectual Capital in 2004 and is the author of Think Better: An Innovator's Guide to Productive Thinking.
Tim Dunne is a consulting partner with ThinkX, KnowInnovation, and New & Improved, firms that offer leadership, innovation, and sales training to companies worldwide.