Ziglar Weekly Newsletter June 28 2011

For over 25 years I have been a big fan of Zig Ziglar. I always read his weekly newsletter and always enjoy it.

This week's issue has a very interesting story about Antonio Stradivari, the creator of Stradvarius violins.

You will also enjoy the article about Performisys. It tells the story of a company that went from 180 salespeople to 96 and did more business than previously.

He Couldn't Sing, So He Whittled

By Zig Ziglar

Antonio was a lad who lived in Cremona, Italy, during the 17th century. Cremona was a musical town where great acclaim was bestowed on those who could sing or play. Unfortunately, although Antonio wanted recognition for his musical talents, his friends called him “squeaky voice” when he tried to sing. He tried to play the piano and the violin, but his skills were limited.

As Antonio walked through the streets of Cremona with his friends, he listened to their beautiful voices. Unfortunately, the only thing he could do was whittle on a block of wood with his knife. One day, while sitting at the edge of the street, whittling, watching and listening to three of his friends play and sing beautiful songs, he noted that the people passing by frequently dropped coins into their hands to reward their efforts. One gentleman stopped longer than any of the others and even asked them to repeat a song. When they finished, he dropped a coin into the hand of the singer, then moved on down the street. Much to their shock, the boys discovered it was a gold coin, which was quite a bit of money to give a street singer. But the man who gave it could afford to do so. His name was Amati and he was identified as the greatest violin maker in all of Italy.

That evening at home, Antonio thought about Amati and decided that he, too, wanted to become a violin maker. The next morning he went to the home of Amati and persuaded him to let him be his apprentice. For many years Antonio learned from the master and in due time his work became known throughout the whole world.

Antonio’s last name was Stradivari. To this day, musicians still make music from his violins, which now sell for six figures plus. Message: If you don’t have the talent you want, use the talent you have. Do that and I’ll SEE YOU AT THE TOP! (Thank you, Don Wildmon, of the American Family Association.)

Zig Ziglar is known as America’s motivator. He is the author of 29 books and numerous audio and video recordings. See him in action!

Ziglar Weekly Newsletter June 28